Benefits of Email marketing

Benefits of Email marketing

Email marketing is one of the best and one of the most economical ways of marketing today. Best part about email marketing is that it can be focused to your desired target audiences. All you need is a good database of prospective customer. Email marketing is directly marketing a commercial message to vast no of people using email as a platform. Email marketing is done either to a sold list or a current database of customers. Current database of people are regular customers of the business. Whereas Sold list are prospective customers who may be interested in a particular product or service. Email marketing enables communicating with huge no of people.

Email marketing is alive and well and there are quite a few reasons why email marketing is important for your small business.


One of the major reasons that email marketing is preferred over traditional marketing is because it is a cost effective and a cheap medium of marketing. One comparison shows direct mail with a 8% ROI versus email marketing at 30.5%. That’s a huge difference whether you are a small business with a limited amount of resources or a large corporation with many internet marketing options to choose from.

Simple and Quick

Think about how many emails you write in a day. How easy is it to do?!  Most everyone can quickly write an email and hit ‘send.’  It doesn’t take a lot of your business’ resources or time to put together an email and send it off. You may already be doing more email marketing than you think.


People like receiving messages that are personalised. The like being communicated one on one. You can easily customize your email depending on various sections of the target audience which would give better returns.


When you choose to use an email service, one of the benefits is the tracking ability you gain. There are many measurable actions you can track such as bounce rates, delivery rates, open rates, click through rates, and unsubscribe rates. You can easily get a picture of how your email campaigns are performing, make adjustments and improve your effectiveness. Email marketing metrics are important to remember as you monitor and measure your internet marketing strategy as a whole.

These are the various reasons why email marketing popularity has increased over the years.

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