In cities across India, the mobile phone has become a common vital personal accessory. While the internet age and smart phones and tablets have brought in a new era of mobile phone usage; there are still certain marketing advantages of older technology like Bulk SMS. In Jaipur, or such smaller cities, a number of companies, enterprises and businesses reach out to local clientele using services like mass mailing and Bulk SMS. In Jaipur especially, even certain government offices use such mass publicity and information systems to reach out to the city at large about various public factors.
The public transportation and traffic system is one of the key areas where Bulk SMS (in Jaipur or other smaller cities around India) greatly become a vital public utility service! Here is how –
(a)Diversions, One Ways, and Re-Directions in Traffic
The traffic system is most complicated in India with one-ways, diversions, and single lanes which may be placed in a matter of hours due to a variety of reasons. This could mean public road works, or even associated works like electricity or water mains which could require diversion of traffic. In situations like this, the public can be informed in masses using Bulk SMS. In Jaipur, the city planning and municipality services usually use such mass information systems to keep the public aware of traffic and road conditions!
(b) Emergencies and Special Requirements
Ranging from the visit of a minister or national guest, to various ceremonies or occasions; Indian cities can suddenly see major traffic disruptions that the public need to be made aware of! Apart from these special requirements, even emergencies like an accident on a major road may cause the traffic of the entire city to face problems. In such situations, the police and traffic authorities often use Bulk SMS. In Jaipur, millions of people can be informed of an expected traffic disruption or accident instantly by directly messaging them on their phones.
(c) Effective Public Reach
Bulk SMS is the best way to reach out to people with smart phones as well as old school phones without the internet. Though a large percentage of mobile phone users today use smart devices with the latest internet connectivity bandwidth, Bulk SMSs are text messages which can effectively reach out to all phone numbers listed within a circle! However, it is important for the government authorities to find a reliable service provider with the right database of personal contact numbers of people.