Posts

Do Cost-productive Marketing For Your Business Using Bulk SMS

Service providers in Mumbai and other densely populated cities in India who offer bulk messaging services allow various companies to engage in some of the most cost productive marketing schemes possible. This kind of mass messaging service like Bulk SMS India not only reaches out to a wide range of consumers, but also facilitates a way to reach the potential market in an impersonal, yet effective way! Any bulk SMS reseller provider functions on individual zonal databases, which allows a company to look for local contacts within its range and specific target markets. This is Bulk SMSwhy Bulk SMS are so cost productive compared to other kinds of marketing activities. We all know how disturbing marketing calls can get during busy office hours, and we all pass by advertising campaigns which we tend to pay little attention to. However, a message on your phone remains with you to be accessible later on.

In the market today there are many available avenues for a company to engage in marketing and publicity activities. The introduction of technology has greatly benefited the world of mass publicity, and any Bulk SMS service provider in Mumbai, Delhi, or such major cities provides your company deep reach into a prospective market. India is one of the largest markets for cellular phones, and this makes it an excellent market for bulk messaging publicity. Not only is there a better reach into the intended market, but also candid communication without the hassle of having to push your way to getting the attention of an intended customer. However, if you want to explore just why a bulk SMS reseller provider is the most cost productive marketing resource; we need to look at the whole matter in a critical and analytical way. Bulk SMS are cheaper than conventional advertising methods, but their efficiency in the context of the dense Indian market is a different matter altogether!

India has one of the densest and prospective markets for cellular phones, and mobile service providers have a strict policy about providing access to their customer bases. Many consumers activate “Do Not Disturb” services that disallow mass publicity calls and messages. However, Bulk SMS service provider in Mumbai maintain databases of people who are open to mass messages. This means that a company engaging in this kind of marketing can actually reach out to a target audience more efficiently. Not all bulk SMS reseller providers have extensive resources however, and it is up to you to select the right vendor.

Bulk SMSs reach the target audience with greater efficiency than television or print advertising because they reach the client directly. A message on your phone is something that you can always refer to later; and it doesn’t go ignored as marketing calls often do. On the other side of the playing field, a bulk SMS reseller provider can reach out to thousands of people within a limited cost. While conventional advertising cannot guarantee the attention of your intended target audience, bulk SMSs will allow you a deeper reach into the market without spending as much as you would when engaging in conventional marketing!

Bulk SMS Services for New Business promotion

In a city like Bangalore, Mumbai, Delhi which is not only a major business center but also one of the most densely populated metropolises in the country; any kind of mass publicity activity needs to be accurate, as well as effective. While conventional print and media advertising and online publicity are common, one of the most successful methods available is Bulk SMS. Bangalore has a vast market for various user groups, and any new business can reach out to select markets by using mass messaging services efficiently!

Let us look at how new businesses can use services like Bulk SMS to reach out to people across vast market with ease –

 

The Information Provided

Messages reach people directly on their personal number, and hence carry critical information about your products and services. If the message concerns a survey or a matter that requires a reply to the text; the information must be even more precise. While the service provider does not generally control the content of the text; a reliable vendor will be able to advise you about the kind of content which is more relatable and effective in the given context. Since the people reading the message will have to relate to the text on a given subject, the content and information being publicized bust be chosen carefully! Make sure that you express your message in a manner which is brief, but engaging at the same time.

The Target Markets

When you’re sending out Bulk SMSs, Bangalore’s competitive market presents quite a few challenging factors for you to consider. Locating and identifying the right target market for your business may concern a number of factors, but the best vendors are able to maintain multiple data lists which serve the purpose. These lists are generated from various online resources, as well as gathered from the general market, and selectively organized for your purposes. You can choose the target audience according to the age groups, consumer patterns, or various categories for selecting the right contacts to reach out to.

The Branding

One of the most important aspects of using Bulk SMS Services is how you can establish your brand using this marketing system. Since more recognized brands use their logo and company name for recognition; Bulk messages are perfect for a newer company. This is because the content and information are more important in the case of Bulk SMSs. Bangalore based businesses or even national companies doing business in the city can reach out to consumers with a reference to their work instead of just a logo or insignia. This is a direct way to establish a new brand in a given target market because consumers are more interested in the work you do rather than the popularity of your logo!

 

Resource Box: Want to publicize your business using the flexible and effective system of Bulk SMS Service? Logon Utility is the most recognized mass publicity and web development platforms in the country with a host of resources and services for companies of all sizes!

Summary: This article discusses the system of using mass publicity messaging to help new businesses establish in Bangalore.

How Bulk SMS Publicity Receives Huge User Attention

 

When you want to reach out to the vast consumer market of Mumbai, there are few avenues of marketing and publicity that receive a huge user attention. A Bulk SMS Service Provider in Mumbai grants you a better access to the people, and a much more effective reach to an intended target market. To study just how the entire mass publicity system works, you would have to understand a number of factors related to this business.

 

(a) The Basic System

Bulk SMS Services have been used for over a decade, but it is so successful, that it has become the mainstream of almost any advertising campaign. Any Bulk SMS Service Provider in Mumbai, Chennai, or other big cities maintains databases of individual users for a company to do selective publicity and marketing. A reliable vendor will have the personal contacts of individuals who have not activated any kind of “Do Not Disturb” services, and are hence open to marketing and publicity messages. This means that your company does not face a backlash of people who are not interested in your products or services.

 

(b) Reaching Out

Reaching out to the right people is the key to receiving user attention, but this is also the most difficult factor to ensure. Any business will have to reach out to different target groups, and this is not always about the area concerned. Target customers are selected according to their individual profiles; and set in groups according to their age, preferences, and such consumer patterns which determine their interests and involvement with businesses related to yours. This kind of close selection is one of the key reasons that Bulk SMS receives huge user attention compared to other forms of direct marketing.

 

(c) Choosing a Good Vendor

The key to success with this kind of marketing is to find a reliable vendor with the right data lists. For example, if you are looking for a Bulk SMS Service Provider in India , they should have a number of select lists for various client profiles. These lists also need to be updated from time to time, since people often change their numbers. A good vendor will not only have an extensive database for you to access, but also a dynamic one. Individual contacts must be listed according to changing consumer patterns and this is not as easy as it seems. Since mobile service providers provide limited access to their consumer lists, only a good vendor for Bulk SMSs will provide you effective marketing resources!

How to Use Mass Transactional SMS Gateways in India for Confidential Data

Whenever there is a system for mass marketing like the services of a Bulk SMS reseller provider; data security is a major challenge. A company using Bulk SMS Services has to ensure security of their internal data lists, as well as protect any information regarding their clients. This is why it is critical to find a Bulk SMS Service Provider in India whose system is reliable as well as safe; since there may be very sensitive data being processed through such mass transactional SMS Gateway From banking details, to personal contacts – the system being applied by a Bulk SMS Reseller in India must ensure complete data security, as well as accurate information transactions. However, this two way communication platform has a lot of features that cause it to be susceptible to information leaks as well as forced data theft! A reputed vendor will have special security measures to ensure that the platform is well protected.

When a company sends out mass messages through a Bulk SMS Reseller Provider, it may be simply marketing and publicity campaign; or a process that involves replies. When a mass messaging campaign is a one way transaction, the security measures have to ensure that it does not lead to data leaks regarding the user profiles of intended customers. Since people receive Bulk SMSs on their private numbers; it is critical that the company sending out the messages protects their consumers’ privacy. However, if the campaign involves a reply, the security protocols in place have to be even more active. A Bulk SMS Service Provider in India must be able to reach out to thousands of customers, but when the replies come in, the consumer may be providing very sensitive data. This is when forced hacking often attempts to steal information. However, the best Bulk SMS Resellers in India apply a number of advanced digital security measures to ensure that the mass transactional gateways do not leave any space for data theft. A vendor without the right security protocols poses a severe threat.

Mass messaging and Bulk SMS publicity is a common way for companies to reach out to multiple consumers without having to interfere on a consumer’s privacy. A mass messaging system also involves dedicated data lists which record communication data, which are susceptible to interference. As a company, it is important that you use the services of a Bulk SMS Reseller Provider in India which actually protects information. The system should also ensure that incoming data is stored according to individual profiles, and that outsiders cannot access the sensitive information. Any mass transactional gateway accessible to a Bulk SMS Reseller in India is a complicated system. People’s private numbers, banking information, and often a detailed record of their commercial interests and private consumer patterns are shared on these profiles. Only by using a secure system from a reputed Bulk SMS Service provider in India can you ensure proper data security for your clients. Look for the biggest vendors in the country to be sure that your bulk messaging campaign doesn’t cause your internal records and user data to be in danger of theft or misuse!

Is Bulk SMS an Effective Way of Marketing

Jaipur is one of the fastest growing cities in India, but still not as open as markets like Mumbai, Delhi, or Bangalore. With a smaller market, companies looking for mass publicity have to find effective resources to capture clients’ attention without losing their brand image. This poses a challenge for any company in terms of market reach; since there is very little information that lets you reach out to prospective markets effectively. However, by using the right services of Bulk SMS Service Provider, you can actually reach prospective clients directly!

This allows any enterprise one of the most efficient methods of mass publicity without having concerns of overspending for the campaigns. Bulk SMS`s can also be used for two way communication like surveys and registration. If the content of your messages are set out correctly, such forms of mass communication allow                 a brand to reach out to people without interference; and are the most effective method for publicity.

A Bulk SMS campaign works on a system of using individual consumer profiles to reach a target market for effectively. These lists are not easy to come by, since cellular service providers in India do not make client information available for marketing.

A dedicated vendor for Bulk SMS Service in India will be able to provide companies selective target lists according to industry requirements. Only the biggest vendors can provide such information because people do not reveal their personal numbers for marketing campaigns. The target lists have to be generated from reliable resources like social media platforms and key data lists online. This is not easy, considering that people are becoming more aware of data theft. Only the biggest companies in India have the reliability that allows access to individual data.

A reliable Bulk SMS Reseller Provider will allow your company access to individual consumer profiles according to your target audience. This kind of data is often provided without prior intimation to the client, so it is important to ensure that the message does not interfere with the client’s privacy. While certain clients may have services activated that disallow marketing campaigns to get through; a reliable Bulk SMS vendor will only provide you list for active phone numbers. Also look for service providers who can integrate your mass messaging service with your Web Development platform. Even if a client changes their phone numbers, access to their internet profiles is a sure way of getting across. The most dependable Bulk SMS Service Providers have the resources and tools for such integration!

The True Potiential of Bulk SMS in 2017 – 18

Many companies across various industries require the services of a reliable Bulk SMS Service Provider in India. This goes for both consumer products as well as enterprises which deal in various services. Among the various methods of digital mass publicity, Bulk SMS and mailing have some distinct strategic advantages.
To study the future scope of Bulk SMS Services, we have to understand how these solutions have certain distinct advantages over other mass publicity methods. A reputed Bulk SMS Service Provider in India will have the right database and contact circles to help your business reach effective target markets.
While other mass information systems used across the world including tele marketing, television, and the internet are also important for marketing; SMS and mailing have a wider scope than others! Tested over time, the future for SMS marketing is more extensive and reliable than other methods.

Hire best Bulk SMS service provider

Let us study the true potential of hiring the right bulk SMS service provider in India –

(a) General Television Ads
TV advertising is what much of a company’s advertising budget is focused on, but SMS is about personal reach. While many people would simply use the remote control and switch the channel during an advertisement, a proper Bulk SMS Service Provider in India would allow you to send a summary of information to a relevant client directly! Bulk SMS may reach out to many people who would delete them; but more often than not – the client would read the text and be informed about your company’s message than compared to a regular television ad!

(b) Tele Marketing Methods
It is obvious how the right SMS Service Provider in India would be able to better expose you to a select target group than a tele marketing campaign. People rarely listen to a tele marketing call, and many customers would feel disturbed when called during office hours. A well written text message however, remains on their phones for later perusal, and is non-intrusive; hence better accepted by the intended person as a communication method.

(c) SEO and Internet Marketing
Having an SEO plan and using the advantages of social media is vital for modern marketing, but SMS can still reach out to clients within a given market more efficiently. A Bulk SMS Service Provider in India with the right contact data bases reach people on their personal numbers, and that is more effective than PPC ads or a long social media campaign! Also,Bulk SMS are less ignored than pop-up internet advertisements which are also considered disturbing to many.

How Bulk SMS Service Can Help For Traffic Alert

In cities across India, the mobile phone has become a common vital personal accessory. While the internet age and smart phones and tablets have brought in a new era of mobile phone usage; there are still certain marketing advantages of older technology like Bulk SMS. In Jaipur, or such smaller cities, a number of companies, enterprises and businesses reach out to local clientele using services like mass mailing and Bulk SMS. In Jaipur especially, even certain government offices use such mass publicity and information systems to reach out to the city at large about various public factors.
The public transportation and traffic system is one of the key areas where Bulk SMS (in Jaipur or other smaller cities around India) greatly become a vital public utility service! Here is how –

Bulk SMS(a)Diversions, One Ways, and Re-Directions in Traffic
The traffic system is most complicated in India with one-ways, diversions, and single lanes which may be placed in a matter of hours due to a variety of reasons. This could mean public road works, or even associated works like electricity or water mains which could require diversion of traffic. In situations like this, the public can be informed in masses using Bulk SMS. In Jaipur, the city planning and municipality services usually use such mass information systems to keep the public aware of traffic and road conditions!

(b) Emergencies and Special Requirements
Ranging from the visit of a minister or national guest, to various ceremonies or occasions; Indian cities can suddenly see major traffic disruptions that the public need to be made aware of! Apart from these special requirements, even emergencies like an accident on a major road may cause the traffic of the entire city to face problems. In such situations, the police and traffic authorities often use Bulk SMS. In Jaipur, millions of people can be informed of an expected traffic disruption or accident instantly by directly messaging them on their phones.

(c) Effective Public Reach
Bulk SMS in Jaipur is the best way to reach out to people with smart phones as well as old school phones without the internet. Though a large percentage of mobile phone users today use smart devices with the latest internet connectivity bandwidth, Bulk SMSs are text messages which can effectively reach out to all phone numbers listed within a circle! However, it is important for the government authorities to find a reliable service provider with the right database of personal contact numbers of people.

 

How Bulk SMS Service Helps Improve a Business?

For any business today, there are various methods of using technology for expansion and growth. Since marketing is important for any consumer product or service; proper use of telecommunications and the internet is vital for any business. A Bulk SMS Service Provider in India is one of the best ways to directly approach customers in a vast and diverse market. As competitiveness increases, messaging and mailing is perhaps the best way to gain popularity and increase awareness for a brand.

Since proper expansion and growth can only happen when a business invests strategically in their marketing and advertising; it is particularly advantageous to use personal, yet non-intrusive marketing methods like those of a Bulk SMS Service Provider.

In Indian markets, the system of using Bulk sms and mailing has taken over from tele-calling, which was the common method for companies earlier. India is an extremely dense market, with cities like Mumbai, Delhi, and Chennai having millions of prospective customers. This extreme density of population also makes marketing a challenge since companies have to selectively approach the right people.

Let us explore some of the main advantages of sms marketing –

#1: Selective Customer Profiles

One of the primary advantages of using Bulk SMS for Indian companies is that you can select your customer profiles. Service Providers have personal information on customers and can provide a company personal phone numbers according to a specific required target group. However, make sure that you find a best Bulk SMS Service Provider in India with a good reputation to ensure that the sms are being sent to the right people.

#2: Non-Intrusive Marketing

It is important for any business to use non-intrusive methods in their marketing approach. Even a general marketing call (telephonic) in the wrong time could mean that a person will hold a negative impression on a brand / company. This is why most companies prefer Bulk sms over telecalling as the initial way to approach prospective customers!

#3: Direct Approach

Any SMS reaches a person’s personal phone, so you can be sure that your brand has been exposed to a person directly. This direct approach is the main reason why businesses in India prefer to use the services of a reliable Bulk SMS Service Provider in India who has the right resources. A resourceful and reputed service provider has personal phone numbers categorized according various target groups. However, remember that there are many smaller companies providing such services, and you need to ensure that you have contacted the right vendor.

Bulk SMS: Banking Industry

Today technology is the most important aspect of marketing communications for any industry. For any particular industry, using the help of the internet to market products or services has become a more cost effective and reliable method than conventional methods. One of the most effective ways that technology has long been used in marketing is by generating Bulk SMS.

In Chennai and other large cities where millions of people use cell phones, companies prefer marketing their products directly to customers on their phones. While telecalling is still an active marketing method, there are certain advantages to the system of Bulk SMS. In Chennai, which is one of hubs of the banking industry in India, telecalling has almost become obsolete, and companies prefer to use the more flexible method of Bulk mail / messages.

Here are some of the major benefits and advantages of using Bulk SMS (in Chennai or otherwise) for the banking sector –

(a) Privacy and Approachability

One of the key advantages of using Bulk SMS to promote banking products like insurance and loans is the protection of privacy, and approachability in comparison to telecalling services. Since the customers do not have to receive a call, they are more approachable and open to learning about the product. Best Bulk SMS in Chennai or other cities of India help banks approach customers directly and personally, without affecting their privacy in any way.
The SMS contains the basic information about a financial investment or policy and reaches a target group of customers from various service providers according to their personal profile and information. Also, any customers who have activated a “Do Not Disturb” system for their phones will not receive any such marketing messages, leaving out any unwanted or negative marketing possibilities which arrive when telecallers approach random customer profiles!

(b) Lesser Effort in Marketing

For the banking sector, most products come with a lot of associated detail that require thorough and lengthy explanation. An insurance policy, investment portfolio, or loan offer has various details to discuss with a prospective customer before they are convinced. Also, the extreme competition in the banking industry means that customers may not spend too much time listening to a telecaller explaining a product over the phone.

However, when a company sends Bulk SMS in Chennai or other cities across a certain user group, only the interested clients call back, making marketing literally effortless – since the caller is already positively interested about a specific product. This effortless marketing system is preferred by most of the banking industry in India.

Is Bulk SMS the Most Inexpensive Way of SMS Marketing?

When it comes to promoting a business or event, there are various marketing mediums which are available to the client. When the event needs aggressive advertising there are various options like prints ads, newspapers ads, hoardings etc via which the buzz will be created among the customers. But when it comes to a marketing technique where the audience can be reached instantly the SMS beats them all.

With the use of bulk sms, enormous amount of messages can be sent to the customers, whose information there in the database with the help of a single click on the mouse. To make the service more effective there is gateway software via which the whole process of sending bulk sms gets easier. With the use of this service the business is able to get a wider reach towards the audience as opening rates in sms is higher.

Being one of the most inexpensive forms of methods the features that bulk sms service has:

  • Multiple gateway connections
  • Instant Delivery
  • Instant Delivery Reports
  • 100% Delivery on Transactional messages
  • Easy to use software panel
  • 24/7 * 365 days in a year Customer Support

In this age, without communicating nothing can happen. And with Bulk SMS Service, it becomes very important easy to communicate with the target group. We are offering Bulk SMS  Service in Bangalore, the Information Technology hub. There are various packages and offers which suits as per the client’s needs and that can further customized.

We Indians are more price sensitive and always seek the best quality and this has resulted into the most unique service. We always thought that the sms would be nonexistent after the popular IM tool whatsapp came. But look even today when it comes down to promoting a service, its SMS Marketing which is being used. Apart from being the most inexpensive tool the biggest advantage that sms gives is that every customer might not have whatsapp or internet connection but can still write and read sms texts.