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Bulk SMS Services for New Business promotion

In a city like Bangalore, Mumbai, Delhi which is not only a major business center but also one of the most densely populated metropolises in the country; any kind of mass publicity activity needs to be accurate, as well as effective. While conventional print and media advertising and online publicity are common, one of the most successful methods available is Bulk SMS. Bangalore has a vast market for various user groups, and any new business can reach out to select markets by using mass messaging services efficiently!

Let us look at how new businesses can use services like Bulk SMS to reach out to people across vast market with ease –

 

The Information Provided

Messages reach people directly on their personal number, and hence carry critical information about your products and services. If the message concerns a survey or a matter that requires a reply to the text; the information must be even more precise. While the service provider does not generally control the content of the text; a reliable vendor will be able to advise you about the kind of content which is more relatable and effective in the given context. Since the people reading the message will have to relate to the text on a given subject, the content and information being publicized bust be chosen carefully! Make sure that you express your message in a manner which is brief, but engaging at the same time.

The Target Markets

When you’re sending out Bulk SMSs, Bangalore’s competitive market presents quite a few challenging factors for you to consider. Locating and identifying the right target market for your business may concern a number of factors, but the best vendors are able to maintain multiple data lists which serve the purpose. These lists are generated from various online resources, as well as gathered from the general market, and selectively organized for your purposes. You can choose the target audience according to the age groups, consumer patterns, or various categories for selecting the right contacts to reach out to.

The Branding

One of the most important aspects of using Bulk SMS Services is how you can establish your brand using this marketing system. Since more recognized brands use their logo and company name for recognition; Bulk messages are perfect for a newer company. This is because the content and information are more important in the case of Bulk SMSs. Bangalore based businesses or even national companies doing business in the city can reach out to consumers with a reference to their work instead of just a logo or insignia. This is a direct way to establish a new brand in a given target market because consumers are more interested in the work you do rather than the popularity of your logo!

 

Resource Box: Want to publicize your business using the flexible and effective system of Bulk SMS Service? Logon Utility is the most recognized mass publicity and web development platforms in the country with a host of resources and services for companies of all sizes!

Summary: This article discusses the system of using mass publicity messaging to help new businesses establish in Bangalore.

How to Use Mass Transactional SMS Gateways in India for Confidential Data

Whenever there is a system for mass marketing like the services of a Bulk SMS reseller provider; data security is a major challenge. A company using Bulk SMS Services has to ensure security of their internal data lists, as well as protect any information regarding their clients. This is why it is critical to find a Bulk SMS Service Provider in India whose system is reliable as well as safe; since there may be very sensitive data being processed through such mass transactional SMS Gateway From banking details, to personal contacts – the system being applied by a Bulk SMS Reseller in India must ensure complete data security, as well as accurate information transactions. However, this two way communication platform has a lot of features that cause it to be susceptible to information leaks as well as forced data theft! A reputed vendor will have special security measures to ensure that the platform is well protected.

When a company sends out mass messages through a Bulk SMS Reseller Provider, it may be simply marketing and publicity campaign; or a process that involves replies. When a mass messaging campaign is a one way transaction, the security measures have to ensure that it does not lead to data leaks regarding the user profiles of intended customers. Since people receive Bulk SMSs on their private numbers; it is critical that the company sending out the messages protects their consumers’ privacy. However, if the campaign involves a reply, the security protocols in place have to be even more active. A Bulk SMS Service Provider in India must be able to reach out to thousands of customers, but when the replies come in, the consumer may be providing very sensitive data. This is when forced hacking often attempts to steal information. However, the best Bulk SMS Resellers in India apply a number of advanced digital security measures to ensure that the mass transactional gateways do not leave any space for data theft. A vendor without the right security protocols poses a severe threat.

Mass messaging and Bulk SMS publicity is a common way for companies to reach out to multiple consumers without having to interfere on a consumer’s privacy. A mass messaging system also involves dedicated data lists which record communication data, which are susceptible to interference. As a company, it is important that you use the services of a Bulk SMS Reseller Provider in India which actually protects information. The system should also ensure that incoming data is stored according to individual profiles, and that outsiders cannot access the sensitive information. Any mass transactional gateway accessible to a Bulk SMS Reseller in India is a complicated system. People’s private numbers, banking information, and often a detailed record of their commercial interests and private consumer patterns are shared on these profiles. Only by using a secure system from a reputed Bulk SMS Service provider in India can you ensure proper data security for your clients. Look for the biggest vendors in the country to be sure that your bulk messaging campaign doesn’t cause your internal records and user data to be in danger of theft or misuse!

How Bulk SMS Service Helps Improve a Business?

For any business today, there are various methods of using technology for expansion and growth. Since marketing is important for any consumer product or service; proper use of telecommunications and the internet is vital for any business. A Bulk SMS Service Provider in India is one of the best ways to directly approach customers in a vast and diverse market. As competitiveness increases, messaging and mailing is perhaps the best way to gain popularity and increase awareness for a brand.

Since proper expansion and growth can only happen when a business invests strategically in their marketing and advertising; it is particularly advantageous to use personal, yet non-intrusive marketing methods like those of a Bulk SMS Service Provider.

In Indian markets, the system of using Bulk sms and mailing has taken over from tele-calling, which was the common method for companies earlier. India is an extremely dense market, with cities like Mumbai, Delhi, and Chennai having millions of prospective customers. This extreme density of population also makes marketing a challenge since companies have to selectively approach the right people.

Let us explore some of the main advantages of sms marketing –

#1: Selective Customer Profiles

One of the primary advantages of using Bulk SMS for Indian companies is that you can select your customer profiles. Service Providers have personal information on customers and can provide a company personal phone numbers according to a specific required target group. However, make sure that you find a best Bulk SMS Service Provider in India with a good reputation to ensure that the sms are being sent to the right people.

#2: Non-Intrusive Marketing

It is important for any business to use non-intrusive methods in their marketing approach. Even a general marketing call (telephonic) in the wrong time could mean that a person will hold a negative impression on a brand / company. This is why most companies prefer Bulk sms over telecalling as the initial way to approach prospective customers!

#3: Direct Approach

Any SMS reaches a person’s personal phone, so you can be sure that your brand has been exposed to a person directly. This direct approach is the main reason why businesses in India prefer to use the services of a reliable Bulk SMS Service Provider in India who has the right resources. A resourceful and reputed service provider has personal phone numbers categorized according various target groups. However, remember that there are many smaller companies providing such services, and you need to ensure that you have contacted the right vendor.

Bulk SMS: Banking Industry

Today technology is the most important aspect of marketing communications for any industry. For any particular industry, using the help of the internet to market products or services has become a more cost effective and reliable method than conventional methods. One of the most effective ways that technology has long been used in marketing is by generating Bulk SMS.

In Chennai and other large cities where millions of people use cell phones, companies prefer marketing their products directly to customers on their phones. While telecalling is still an active marketing method, there are certain advantages to the system of Bulk SMS. In Chennai, which is one of hubs of the banking industry in India, telecalling has almost become obsolete, and companies prefer to use the more flexible method of Bulk mail / messages.

Here are some of the major benefits and advantages of using Bulk SMS (in Chennai or otherwise) for the banking sector –

(a) Privacy and Approachability

One of the key advantages of using Bulk SMS to promote banking products like insurance and loans is the protection of privacy, and approachability in comparison to telecalling services. Since the customers do not have to receive a call, they are more approachable and open to learning about the product. Best Bulk SMS in Chennai or other cities of India help banks approach customers directly and personally, without affecting their privacy in any way.
The SMS contains the basic information about a financial investment or policy and reaches a target group of customers from various service providers according to their personal profile and information. Also, any customers who have activated a “Do Not Disturb” system for their phones will not receive any such marketing messages, leaving out any unwanted or negative marketing possibilities which arrive when telecallers approach random customer profiles!

(b) Lesser Effort in Marketing

For the banking sector, most products come with a lot of associated detail that require thorough and lengthy explanation. An insurance policy, investment portfolio, or loan offer has various details to discuss with a prospective customer before they are convinced. Also, the extreme competition in the banking industry means that customers may not spend too much time listening to a telecaller explaining a product over the phone.

However, when a company sends Bulk SMS in Chennai or other cities across a certain user group, only the interested clients call back, making marketing literally effortless – since the caller is already positively interested about a specific product. This effortless marketing system is preferred by most of the banking industry in India.

Is Bulk SMS the Most Inexpensive Way of SMS Marketing?

When it comes to promoting a business or event, there are various marketing mediums which are available to the client. When the event needs aggressive advertising there are various options like prints ads, newspapers ads, hoardings etc via which the buzz will be created among the customers. But when it comes to a marketing technique where the audience can be reached instantly the SMS beats them all.

With the use of bulk sms, enormous amount of messages can be sent to the customers, whose information there in the database with the help of a single click on the mouse. To make the service more effective there is gateway software via which the whole process of sending bulk sms gets easier. With the use of this service the business is able to get a wider reach towards the audience as opening rates in sms is higher.

Being one of the most inexpensive forms of methods the features that bulk sms service has:

  • Multiple gateway connections
  • Instant Delivery
  • Instant Delivery Reports
  • 100% Delivery on Transactional messages
  • Easy to use software panel
  • 24/7 * 365 days in a year Customer Support

In this age, without communicating nothing can happen. And with Bulk SMS Service, it becomes very important easy to communicate with the target group. We are offering Bulk SMS  Service in Bangalore, the Information Technology hub. There are various packages and offers which suits as per the client’s needs and that can further customized.

We Indians are more price sensitive and always seek the best quality and this has resulted into the most unique service. We always thought that the sms would be nonexistent after the popular IM tool whatsapp came. But look even today when it comes down to promoting a service, its SMS Marketing which is being used. Apart from being the most inexpensive tool the biggest advantage that sms gives is that every customer might not have whatsapp or internet connection but can still write and read sms texts.