Bulk SMS service is always very good for your business. The benefits of a bulk SMS are very interesting and stupendous. You can make a lot of good use. Some cost related benefits of this type of SMS are as follows.
1. The Open Rates
Almost 98% of all messages sent are open and also read by the recipient and this is within a matter of just 5 seconds. This alone sound really impressive. However when it is compared to at least 20 % of the open rates of an email, it can get much better. This is a much better option compared to emails, because email can easily take around 48 hours to be opened. Thus it is always better to choose SMS over other forms of messaging and especially bulk SMS.
2. Flexibility and Speed
All businesses must essentially be geared in such a manner that they are able to adapt and react to the fluidity of this modern business world. This is because adaptability and flexibility are very key for reacting to these ever changing conditions of the market. These bulk SMS services allow major and small businesses to respond immediately to all the events of the day and also to the promotions of competitors almost instantly.
3. High Return of Investment and Low Costs
The TV commercials, TV advertisements and also almost all forms of outdoor advertising are very cost prohibitive for most medium and small businesses. This bulk SMS marketing also has a low set up and costs for running that can campaign a launch and in turn execute for a very tiny fraction of costs that are associated with more marketing methods.
4. These Are Also Very Highly Targeted
The days when all the marketing managers and business owners can send out the marketing messages into the ether only in the hope that they can land on their own target audience are simply over. For any company having a single eye on the costs, it is simply essential that every marketing related message must be very highly target.
The SMS messages can also be personalized to a recipient and then be delivered to all their pockets within a matter of seconds. These can also be personalized based on the previous buying of the customer and also the demographics. These can also be based on the location as well as individually sculpted simply based on different regions and different stores. Achieving this level of personalization in each of the forms of marketing, it can be a very cost effective exercise. This is what a bulk SMS service provider can help your business with in the long run.