Bulk Email Marketing- Cost Effective Method of Marketing

Why Bulk Email Marketing is one of the most cost effective Marketing?

There are various reasons why Bulk Email Marketing is one of the most cost effective Marketing. The target audience for email Marketing can be filtered to meet the requirements of the Marketer.

Email Marketing

The most important activity in this is to find a good database of customer. Bulk Email marketing is directly marketing a commercial message to a vast no of audiences using email platform. Email marketing can be done either to a sold list or existing set of customers. Also in today’s age its important to keep interacting with your target audience. Sending Emails to your target audience ensures that you are in constant touch with your Target audience.

Email Marketing can also help in improving sales of the organisation. Email can be sent to prospective customers who have shown some amount of interest. Receiving feedback  about the same product and reminding him about the product can surely entice the customer into buying the product.

Most of the customers prefer receiving an email to any other forms of marketing. Email marketing is a powerful way to help you both acquire customers at the top of the funnel and ensure they become active users and also to drive retention and referral to ensure customers convert and stick around for the long term.

Some people might call it ‘spam’ but mass email prospecting is actually a legitimate and smart way to advertise your business or event. So what if I don’t have a list of customers to send email to? There are dozens of companies that rent and sell data lists. However, you don’t want to acquire any random list of emails. It needs to be a targeted list specific to your industry or location. This will not just help reduce the spam factor but it makes more sense for your dollar

Bulk email marketing is the answer to the question how to reach hundreds of potential customers in the least time possible. It is the most important advantage of email marketing campaigns but not the only one. Hence Email Marketing activities are very important.

Logon Utility the Best Bulk Emailing company in Mumbai

Logon Utility the Best Bulk Emailing company in Mumbai

Best part about Email marketing is that you can personalise your message. 

Clients  respond better to emails that actually address them with their first name. You can capture any of your subscribers’ details when they singup for your mailing list thanks to the custom field function. These fields can then be used to deliver personalised content to your clients.

Speed of delivery: Bulk emailing ensures that email is sent to the desired customer in a short span of time. Thousands of customers across different geographies can be reached with the medium of Bulk email.

Improves sales and increases revenue: In todays age out of sight is out of mind, sending bulk email as a medium helps achieve the sales target of the organisation by letting customers know about various offers and discounts that the business may offer also it is a good platform to entice customers by emailing them the pictures of the products that they had once liked.

Build trust with your subscribers.

It’s vital for companies to build brand awareness and trust among their clients. Weekly/Monthly enewsletters can establish a credible source of information, which in return helps your clients build up their trust in your products/services.

Most of the customers prefer receiving an email to any other forms of marketing. Email marketing is a powerful way to help you both acquire customers at the top of the funnel and ensure they become active users and also to drive retention and referral to ensure customers convert and stick around for the long term.

Bulk sms  saves time, generates instant sales and enhances customer relationships. It is also a tool which is used by the companies for CRM. As the saying goes “ Out of sight is out of mind” , it is important to keep communication, with your Customers. SMS serves as a good medium to take feedback from your customers and also keeps them informed about various activities that companies would get into. This is how customers can be informed about a new product launch, special offers and other crucial product updates on a regular basis. Its not necessary for you to  send out individual messages to all customers, but send a particular update to thousands of them with the help of a single click.

These are the various reasons that customers prefer logon utility over other competitors in the market. Logon Utility is the Best Bulk Emailing company in Mumbai

Benefits of Email marketing

Benefits of Email marketing

Email marketing is one of the best and one of the most economical ways of marketing today. Best part about email marketing is that it can be focused to your desired target audiences. All you need is a good database of prospective customer. Email marketing is directly marketing a commercial message to vast no of people using email as a platform. Email marketing is done either to a sold list or a current database of customers. Current database of people are regular customers of the business. Whereas Sold list are prospective customers who may be interested in a particular product or service. Email marketing enables communicating with huge no of people.

Email marketing is alive and well and there are quite a few reasons why email marketing is important for your small business.

Pricing

One of the major reasons that email marketing is preferred over traditional marketing is because it is a cost effective and a cheap medium of marketing. One comparison shows direct mail with a 8% ROI versus email marketing at 30.5%. That’s a huge difference whether you are a small business with a limited amount of resources or a large corporation with many internet marketing options to choose from.

Simple and Quick

Think about how many emails you write in a day. How easy is it to do?!  Most everyone can quickly write an email and hit ‘send.’  It doesn’t take a lot of your business’ resources or time to put together an email and send it off. You may already be doing more email marketing than you think.

Personalization

People like receiving messages that are personalised. The like being communicated one on one. You can easily customize your email depending on various sections of the target audience which would give better returns.

Measurable

When you choose to use an email service, one of the benefits is the tracking ability you gain. There are many measurable actions you can track such as bounce rates, delivery rates, open rates, click through rates, and unsubscribe rates. You can easily get a picture of how your email campaigns are performing, make adjustments and improve your effectiveness. Email marketing metrics are important to remember as you monitor and measure your internet marketing strategy as a whole.

These are the various reasons why email marketing popularity has increased over the years.