With India’s vast and dense population, promoting any business – be it a product or a service, requires a brand to compete with many competitors. To reach out to the market, all brands need to invest in mass promotion and publicity; and one of the best ways of such mass publicity is to hire out a reliable bulk SMS service provider. In Pune, Mumbai, or such densely populated cities, business of the healthcare industry prefer to reach out to the masses using such specific and selective methods of publicity management.
Telecalling to promote a brand is common – whether it is about health insurance, or other such services; but messages and mailing has a few distinct advantages over tele-calling. It is also important to choose the right bulk sms service provider in Pune or a city with key local resources! Publicity over people’s personal phones has to be VERY VERY selective because the slightest wrong choice can mean negative publicity for a brand; especially if it’s a phone call!
In the health care industry, your business may be of any scale; but even if you are a nationally recognized brand – localized resources is key to effective marketing. Any reliable bulk SMS service provider (in Pune or otherwise) will have these resources –
(a) A Localized Databank
Bulk SMS service providers have to be able to generate leads according to the specific product or service being promoted. According to whether you’re running a hair loss clinic or a diagnostic clinic; your target market will have a specific age group and target market! Any reliable bulk sms service provider in Pune or Mumbai will have a data bank of personal VALID phone numbers. This is why SMS promotion is effective as it reaches the right people regarding services they may be requiring right on their personal numbers!
(b) The Proper Marketing Skills
Apart from reaching selective recipients, it is important for a service provider to know just how to attract customers! A very long message is unacceptable as most people would ignore such a promotional message on their phones. Also, a bulk SMS service provider (in Pune or any other city) will have to send out the messages in the right time when a message would be acknowledged! An SMS over night will most probably be deleted in the morning, and a message during work hours will be equally ineffective. This is why any company will have to hire the right service provider to ensure that their publicity is well planned and effective!