Bulk SMS: Banking Industry

Today technology is the most important aspect of marketing communications for any industry. For any particular industry, using the help of the internet to market products or services has become a more cost effective and reliable method than conventional methods. One of the most effective ways that technology has long been used in marketing is by generating Bulk SMS.

In Chennai and other large cities where millions of people use cell phones, companies prefer marketing their products directly to customers on their phones. While telecalling is still an active marketing method, there are certain advantages to the system of Bulk SMS. In Chennai, which is one of hubs of the banking industry in India, telecalling has almost become obsolete, and companies prefer to use the more flexible method of Bulk mail / messages.

Here are some of the major benefits and advantages of using Bulk SMS (in Chennai or otherwise) for the banking sector –

(a) Privacy and Approachability

One of the key advantages of using Bulk SMS to promote banking products like insurance and loans is the protection of privacy, and approachability in comparison to telecalling services. Since the customers do not have to receive a call, they are more approachable and open to learning about the product. Best Bulk SMS in Chennai or other cities of India help banks approach customers directly and personally, without affecting their privacy in any way.
The SMS contains the basic information about a financial investment or policy and reaches a target group of customers from various service providers according to their personal profile and information. Also, any customers who have activated a “Do Not Disturb” system for their phones will not receive any such marketing messages, leaving out any unwanted or negative marketing possibilities which arrive when telecallers approach random customer profiles!

(b) Lesser Effort in Marketing

For the banking sector, most products come with a lot of associated detail that require thorough and lengthy explanation. An insurance policy, investment portfolio, or loan offer has various details to discuss with a prospective customer before they are convinced. Also, the extreme competition in the banking industry means that customers may not spend too much time listening to a telecaller explaining a product over the phone.

However, when a company sends Bulk SMS in Chennai or other cities across a certain user group, only the interested clients call back, making marketing literally effortless – since the caller is already positively interested about a specific product. This effortless marketing system is preferred by most of the banking industry in India.

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