Do you feel bothered when you receive a promotional SMS asking you to purchase something? On the other hand, do you feel excited when you see something out-of-the-box in your message box? Since SMS marketing has remained in the industry for a long time, message recipients have become smarter than ever. They have become selective, and they do not like receiving irrelevant messages asking them to buy something.
This is where businesses should think about reconstructing their SMS marketing strategies, and hiring a bulk SMS company in Delhi can be the first step. The old-fashioned techniques will no longer work. Now it’s the time when they should think about something innovative, something out-of-the-box. And some iconic businesses have already started doing that, and they are already recording greater response than those stuck with the old-fashioned methods.
Here are 5 innovative ways businesses are using bulk SMS messaging and leveraging the immense benefits:
1. Event Notifications:
If you receive a message all of a sudden suggesting you about a happening event going to take place in your city in next week, you are sure to check the details. A study proves that messages with event notifications have more interaction rate than general bulk messages. Also, it has been revealed that SMSs have higher success rate than emails when it comes to promote an event. The reason is simple – people love checking out something else than their work on-the-go, and event notification messages can be something worth checking out.
2. SMS Polling:
Gone are the days when you had to ask people to press 1 or 2 to provide their feedback on mobile phones. Today’s mobile phones are smart enough to work as a personal computer. In such, you have the access to conduct a poll through messaging, and your readers are free to give their feedback by clicking the URL you provide. This way, seeking the valuable suggestions of your recipients can be a good way to seek their engagement through messaging.
3. Helping People:
If you don’t know how bulk SMS company in Delhi can help people, you have a lot to learn. With an offline community of millions of people willing to help others with anything they can offer, all it takes is a simple message sent to them to seek their help. For instance, bulk messaging can be used in field of education where students may spread the words through bulk messages, or institutes may distribute important notifications in one click. Many more ways and usage are there in which bulk SMS can help people.
There are many NGOs who use bulk messaging to collect food, donation or books from donors. Whenever they feel any such requirement, they simply shoot a message and more often than not,
they get the necessary help.
4. Saving Lives:
Similar to point-3, bulk messaging may also save lives. Take a real life example – someone needs blood, and asking for help is going to take some time. There are always people in a city who have a community or group of blood donors. A simple message to these people may provide the necessary aid within minutes, saving a valuable life.
5. Optimizing Email Marketing:
Email marketing and SMS marketing works hand-in-hand, and combining these two marketing strategies bring impressive results. Despite of the fact that a large number of people access their email accounts through their mobile phones, there are millions of people who do not have this access. For such people, shooting a message to notify them about your recent email may increase the effectiveness of your email marketing. people when get a notification about an email they have received, they generally prefer checking out the email. What else do you expect?
There can be many more ways by which businesses are hiring bulk SMS company in Delhi to make this world a better place to live in. all it takes is a bit of innovation and creativity to leverage the benefits.